Most art gallery owners we speak to have their own ways of operating their sales pipeline, and they don’t necessarily use sales pipeline software or custom CRM software. But by automating the sales pipeline and using an integrated cloud solution, you can better manage your sales pipeline, reduce the risk of potential buyers slipping through the net, and sell more art.  

This type of solution does this by pooling your data from different places and centralising it, while providing clear visibility over potential buyers across your pipeline.

What is a sales pipeline?

A sales pipeline gives you a visual overview of where your prospective customers are in the sales funnel. Typically, it includes the stages a prospective customer or buyer will move through before they became a buyer, from qualification to closing the deal, and involves reaching out to them as they move downstream.  

Pipeline activities, such as responding to queries or sharing further information on an artist or artwork, may be distributed among a sales team or, in a smaller gallery, an individual who is responsible for sales, often a busy gallery owner. The pipeline needs to be managed as, the more control you have, the higher the chance that potential buyers become buyers.  

And when it comes to your sales pipeline, the more data and insight you have, the more likely you are to win customers, predict revenue and improve your gallery’s bottom line.

Improve your bottom line through sales pipeline data

Without a visual overview of your pipeline and without pipeline data, it will be harder to predict revenue and easier to allow potential buyers to fall through the cracks. The whole point of a well-managed sales pipeline is to better retain prospects until they become buyers, thereby growing revenue, and you can’t do that – at least not properly – without real data.  

Custom CRM software that centralises your data and displays it in an accessible way is key for either you or a sales manager to track sales pipeline performance, identify areas for improvement and optimise sales pipeline management. A software platform that pulls together data from across your marketing, email, invoicing and reporting functions, and CRM database, will ultimately guide your initial sales and upselling activities.

Cubist Cloud, sales pipeline software and a better way to manage your buyers

Cubist Cloud can help you to better manage your buyers and potential buyers. In doing so, data entry is key. By inputting as much information as possible on potential and existing buyers, such as the artists and eras they are interested in, specific exhibitions, category of works and demographic data, you can segment and manage buyers and sales transactions easily and with better visibility via the platform’s dashboard.  

Personalised emails and invitations to exhibitions and events can be shared with buyers to establish their needs and interests, and to build a profile of them, at an early stage in the pipeline. Personalised emails can be customised and sent via Cubist Cloud’s emailing function, and these and any other interactions you have with buyers can be recorded and tracked. For example, you can record conversations with buyers and access these at any time using the platform’s powerful search function.   

As prospective buyers progress through your sales pipeline, you can isolate them and connect them to stock you have available to increase your sales potential. You can also reserve artworks and record a history of a buyer’s purchases and/or consignments.  

The data you hold about each buyer is centralised within Cubist Cloud, allowing you to build a profile that will help you to: 

• Identify and understand your potential and existing buyers

• Better connect with buyers during a call or consultation 
• Upsell  
• Retain clients 
• Define and strengthen your sales pipeline 
• Assess the performance of your sales personnel (if relevant) 

If you’d like more information about Cubist Cloud and how the platform could support your art gallery’s sales activities, contact our team today.